On November 28, 2025, Canada’s biggest shopping day of the year kicked off with a bang—Amazon Canada, Karisma Hotels and Resorts, Best Buy, and dozens of other retailers dropped their deepest discounts of the season, targeting everything from 55-inch OLED TVs to all-inclusive family vacations in Punta Cana. What made this Black Friday different wasn’t just the scale of savings, but the precision: retailers zeroed in on categories Canadians see as expensive—furniture, appliances, travel—and stacked deals to match their budget-conscious behavior. The result? A shopping frenzy that felt less like a holiday spectacle and more like a financial lifeline for households stretched thin by inflation.
Amazon Canada Leads the Charge, But It’s Not Just About Tech
Amazon Canada didn’t just participate in Black Friday 2025—it dominated it. Deals spanned every category, from JBL speakers at 40% off to Crocs at 54% discount and Clinique skincare sets slashed by 37%. But here’s the twist: the biggest sales weren’t on gadgets. Furniture, home decor, and kitchen appliances saw the steepest drops, with some items dropping 55%. Prime members got free shipping on orders over $25, but even non-members found enough value to justify the cart. The Curator, Global News’ shopping guide, highlighted these deals independently, noting that commissions from purchases help fund their research—no paid placements, just curated savings. And while Cyber Monday (December 1, 2025) loomed, Amazon’s early momentum set the tone for the entire season.
Travel Deals: Vacation Savings You Can’t Ignore
For Canadians dreaming of warm beaches and turquoise water, this year’s travel discounts were the most compelling in years. Karisma Hotels and Resorts offered up to 65% off stays at their Nickelodeon Hotels and Resorts in Punta Cana and Riviera Maya—with up to $1,000 in resort credits thrown in. The catch? Book by December 8, 2025, to lock in travel through December 22, 2026. That’s not a sale. That’s a once-in-a-decade window.
Meanwhile, Hotels.com slashed rates by up to 50% from November 28 to December 2, then pulled out the big guns on Travel Tuesday (December 2, 2025): 75% off select hotels, but only if you downloaded their app. Same story with Expedia and Booking.com, both offering 40–50% off hotels, flights, and even airport transfers. And Flight Centre didn’t hold back—up to $2,000 off cruises, $850 off vacation packages. For families, this wasn’t just a deal. It was a vacation made possible.
Fashion, Tech, and the Quiet Winners
While TVs stole headlines—Best Buy and Walmart had LG and Samsung models under $500—some of the smartest deals were quieter. Carl Friedrik offered 30% off all luggage and bags, no code needed, until December 1. Lululemon dropped prices on yoga mats and performance gear. Even beauty brands like Clinique and The Ordinary rolled out multi-item bundles that made skincare feel affordable. These weren’t flash sales. They were calculated moves to win over shoppers who’d been burned by last year’s inflated "discounts."
Why Canadians Are Buying Differently in 2025
"We’re seeing the increase in categories that depend most on holiday traffic include furniture, home... And I think because Canadians either, you know, what they are buying is or it’s perceived to be more expensive, they’re going to look for ways to kind of save money on those products," said Santo Legatti, vice president of membership and marketing at the Retail Council of Canada. He added that 44% of Canadians now actively seek promotions for high-ticket items. That’s not just frugality. It’s strategy. After years of inflation, shoppers aren’t impulse-buying—they’re cross-referencing, waiting, and comparing. Retailers responded by extending deals, bundling services, and offering credits instead of just price cuts.
What’s Next? Cyber Monday and the Aftermath
Cyber Monday (December 1, 2025) will bring another wave of online-only discounts, especially on electronics and fashion. But the real test comes after December 2—the Travel Tuesday cutoff. Many deals vanish then. And while some retailers like Amazon will keep select offers alive into early December, the window for the biggest savings is closing fast. Experts warn: don’t wait for "the last minute." Inventory is already thinning on top-selling items like the Sony Bravia X90L and Karisma’s all-inclusive family suites.
Behind the Numbers: What This Means for Canadian Retail
Black Friday 2025 isn’t just about sales figures—it’s a barometer of economic resilience. With inflation still hovering around 3.1% and mortgage rates above 5%, Canadians are spending more deliberately. Retailers who offered transparent discounts—no fake "original prices," no hidden fees—gained trust. Those who didn’t? They got ignored. The Retail Council of Canada estimates this year’s Black Friday sales could reach $7.8 billion nationwide, a 12% jump from 2024. That’s not just growth. It’s adaptation.
Frequently Asked Questions
Which retailers offered the best Black Friday deals on TVs in Canada in 2025?
Best Buy and Walmart led the TV deals, with 55-inch 4K OLED models from LG and Samsung priced under $500—some even dipping below $450. Amazon also had competitive pricing, especially for Fire TV Stick bundles and soundbars. Sidra’s report for CANOE confirmed that the biggest savings were on mid-to-high-end models, not entry-level sets, suggesting shoppers were upgrading rather than just replacing.
How do I get the best travel discounts from Karisma Hotels and Resorts?
Book directly through Karisma’s website by December 8, 2025, and select a stay at Nickelodeon Hotels in Punta Cana or Riviera Maya. The 65% discount applies to room rates, and you automatically receive up to $1,000 in resort credits for dining, spa services, or excursions. Travel must occur by December 22, 2026, but early bookings filled up fast—many family suites were gone within 48 hours of the sale launch.
Are Black Friday deals in Canada really better than U.S. deals?
For travel and home goods, yes—especially when you factor in exchange rates and Canadian-specific promotions. Karisma’s $1,000 resort credit doesn’t exist in U.S. sales. Amazon Canada matched U.S. tech pricing, but Canadian retailers like Lululemon and Carl Friedrik offered exclusive deals not available south of the border. However, U.S. shoppers still get earlier access to some Amazon deals and wider selection on electronics.
What percentage of Canadians used apps to access Black Friday deals in 2025?
While exact numbers aren’t public, industry analysts estimate over 60% of Canadians used retailer apps to unlock the deepest discounts, especially for Hotels.com, Expedia, and Booking.com. These apps offered app-exclusive codes, push notifications for flash sales, and loyalty points. Retailers reported a 35% spike in app downloads between November 20 and 28, 2025, suggesting mobile shopping is now the default, not the exception.
Why did Carl Friedrik’s luggage sale stand out?
Carl Friedrik’s 30% off sitewide deal had no code, no minimum spend, and no expiration gimmicks—just clear, honest savings until December 1. That transparency cut through the noise. With luggage being a high-perceived-cost item (many bags retail for $300+), this deal appealed to budget-conscious travelers who didn’t want to hunt for discounts. Sales volume jumped 200% compared to 2024, and customer reviews praised the simplicity.
Is it too late to get Black Friday deals in Canada after December 2?
For most retailers, yes—Travel Tuesday was the final major wave. But Amazon, Best Buy, and Walmart kept select deals active into the first week of December, especially on slow-moving inventory. However, the deepest discounts—50%+ off travel, 55% off electronics—are gone. Waiting now means settling for smaller savings or limited stock. The real opportunity now is Cyber Monday leftovers, not the original Black Friday haul.
Releted Post
DeMarcus Finley
I'm DeMarcus Finley, a sports enthusiast with a special passion for soccer. As an expert in the field, I enjoy sharing my knowledge and insights about the game with others. I've spent years studying and analyzing various aspects of soccer, from player stats to team dynamics. I love writing in-depth articles and engaging opinion pieces about the beautiful game. My goal is to inspire and educate soccer fans around the world with my unique perspective and expertise.
Comments
Post Comment